Shine a Light on One Story—Clearly and Powerfully
A spotlight video focuses on one person, program, or initiative and brings it to life through story. This entry-level offering is one of the most effective ways to help supporters understand impact on a human level—without requiring a large-scale production.
Watch the example video to see how a short, focused story can create meaningful connection.
What You’ll Receive
~2 Minute Spotlight Video
A concise, story-driven video designed to highlight a single aspect of your organization’s work.
Spotlight videos are often used to:
Feature a specific program or initiative
Highlight a client, volunteer, or staff member
Share impact in donor communications or social media
This format works especially well when clarity and emotional connection are the goal.
Interview-Based & Purposefully Simple
Spotlight videos are built around one primary story.
We focus on:
A guided interview to shape the narrative
Supporting B-roll that shows the story in action
Clean, intentional editing that keeps the focus where it belongs
By keeping the scope tight, we’re able to deliver a high-quality story efficiently.
Production Details
Filming Includes:
½ day of on-location filming with 2-person crew and standard gear package
One primary location
Interview and supporting B-roll capture
This structure keeps production streamlined while ensuring the story is told with care.
What’s Included
This is a full-service, clearly defined production.
Pre-production planning & story prep
Location scouting (1 location)
Professional half-day filming
Post-production editing (3 days)
One round of revisions
Licensed music & secure digital storage
Project management & delivery
Everything needed for a polished final video is included.
Investment
Starting Price: $6,550
This package offers a strong balance of quality, clarity, and affordability—making it a popular choice for nonprofits looking to tell individual stories well. There are options to customize the package for your specific needs, including an upgrade to a full day of filming to allow for more interviews and locations.
Many organizations use spotlight videos to strengthen donor relationships by putting real faces and real impact front and center.
Is a Spotlight Video Right for You?
This package is a great fit if you:
Want to highlight a specific person, program, or outcome
Need a professional story without a large production footprint
Are creating content for donor updates, email campaigns, or social media
Value authenticity and focus over scale
Let’s Tell the Right Story
Not sure if a spotlight video is the best fit? We offer a complimentary 20-minute consultation to help you decide.
Learn more about the process of working with Mustard Seed Cinema.
Ready to take the next step?